Like Steve Jobs, Our Task at the NBG is to Read Things That are not yet on the Page

Steve Jobs, with accolades that included CEO of the decade and person of the year, was routinely voted one of the most influential and powerful people on the planet. In catapulting Apple to the world’s most valuable and leading technology company, he successfully decided what it was that we needed before we even knew. 

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Consider the following words in the context of our National Bicycle Greenway :


Some people say, “Give the customers what they want”. But that is is not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I asked customers what they wanted, they would have told me a faster horse. People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.

                                                                                                 Steve Jobs



Long have I pushed for people to understand that we need an interconnected network of bikeable roads and paths that link the coasts. And long have I known that we won’t know how we got along without the National Bicycle Greenway  until it becomes real. The virtual NBG that I am pushing the business plan (a synthesis of my upcoming books, rides and mapping API) for , is a powerful step in that direction..

                            THX 4 all of U!! 



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